Monday, 1 March 2021

Burton Mod band inundated with calls from record labels - article by Richard Castle

 

A Burton Mod band has found success almost four decades after they played alongside some of the biggest names in British music history.

Just a few months ago, REACTION – who once supported The Jam, Secret Affair and Lambrettas – responded to requests of long-time fans and reformed to release new music during lockdown.

Since their virtual regrouping at the end of 2020, the band’s new music has started a chain reaction of success, with their songs being played on 54 radio stations in 18 countries – from Australia to North America.

The releases have awoken a desire for a new Mod revival in the band’s nostalgic fans, and REACTION’s music is reaching wider audiences than ever before thanks to inclusion on three compilation vinyls and CDs, as well as countless magazines and books about the Mod revival era.

Since their original formation in 1980, Bruno Gallone, 58, has been the group’s frontman and has been overwhelmed by how the band has been received almost 40 years on.

Bruno said: “We really didn’t have any expectation going into a virtual reform; it was a bit of fun for us and a way to put smiles on the faces of those who remember our heyday as fondly as we do.

“When the new songs were released, I had to keep pinching myself at the response they were getting - thousands of streams, radio time all over the world and calls from record companies to add our tracks – both new and old – to upcoming vinyl releases.

“It really has been a snowball effect that none of us saw coming, but it’s certainly exciting to see where this momentum will take us.”

REACTION are back recording remotely with band members scattered across the UK and as far away as Fiji and they hope to release new music soon.

You can stream the band’s latest songs, Another Sunday Morning and It’s My Time on Amazon, Deezer and Spotify now.


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