Gabicci,
a British brand that incorporates Italian styling with authority and class, is
brings modernist 1960s vibes to its SS14 collection.
Digging
deep into their archives and giving a satisfied salute to the era that brought
us peace and love, Andy and Edie, and of course, the mods and rockers.
Curated
by ex-FHM fashion director and Plan B's stylist Rich Evans, the
lookbook/campaign story tells the tale of suburban lads on their scooters,
scooting from one city to the next and onto the coast in their groups and
gangs.
The
story is a loose interpretation of Jimmy's journey in the mod cult classic film
Quadrophenia, using the Surrey Downs to emulate the Brighton countryside and
including London's reputable 'New Originals Scooter Club' members and scooters
for authenticity.
Gabicci
has been a firm favourite among subcultures past and present with a strong
influence in the Northern Soul, reggae and ska circles, worn by everyone from
The Specials and Bob Marley to Don Letts and they continue the legacy with
today's musical icons such as Labrinth, Liam Bailey and The Vaccines to name a
few.
See the
video at the URL below for an insight into the lookbook: -
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