John Lewis Reports Roaring Sales of 'MOD' Inspired Fashion

I've just been forwarded the following article re: John Lewis and their take on Mod style. Please read and discuss: -

"John Lewis reports that 'Mod' style is staging a sartorial comeback, with pioneers including Alexa Chung and Bradley Wiggins helping to boost the sales of Mod-inspired fashion at the department store.

Mod-style has noticed a resurgence on the New York catwalks with razor sharp tailoring, cable knit sweaters and statement pea coats proving to be staples for autumn winter at Marc by Marc Jacobs and Victoria Beckham. At London Collections: Men, Tom Ford's AW13 menswear line also harked back to the sixties, drawing on Mod sub-culture with a strong anglophile undercurrent.

John Lewis has experienced a rise in the popularity of women's quilted jackets and the new midi heel, reminiscent of Twiggy. With the androgynous trend swinging back into full force for 2013, women's own brand trousers are up +600% on the year and the John Lewis Collection Weekend sixties style ankle crop chino in navy is currently the best-selling style. LK Bennet is one of many brands at John Lewis exhibiting some fresh mod inspired designs through their latest trench coat and shoe ranges. Menswear is also witnessing a revival of the trend with classic Mod brand Ben Sherman seeing an impressive sales uplift of +145% for spring summer 2013 compared to last year. Fred Perry has also proved exceptionally popular so far this season with an increase of +385% on last year.

Matt McCormack, Director of Buying, at John Lewis says, "Originally inspired by the American Ivy League look and European fashions, Mod style has experienced several reincarnations over the years. This season, we're seeing our customers tap into the trend whilst putting their own contemporary spin on the style. For example, our customers are taking a classic Mod item, such as the KIN by John Lewis Clark Delave linen double breasted jacket, and teaming it with dark, slim fitting jeans and Monk shoes, or pairing a pair of midi heel John Lewis Collection women's toe cap slingbacks with a pair of capri pants."

Matt McCormack continues, "Joe Casely-Hayford's recent collection for John Lewis also attracted the attention of customers looking for a modern update. Influenced by counter culture of the 1950s such as early English Rock and Roll, the Ace Café and The 59 Club, the collection took mid-20th century influences and translated them for a 21st century audience. The heat sealed Orde Ventile Mac, along with the Gloverall Duffle coat, provides the perfect injection of Mod into any man's wardrobe."

From women's pea coats and Chung-style shifts to men's Desert boots and knitted ties - the 'true Brit look' is set to become the zeitgeist of 2013. The dapper style is also attracting a younger male and female fan base - with pop sensations Harry Styles and Pixie Lott often seen sporting Mod staples such as parka jackets and Chelsea boots."