Premier,
the original British drum company, is pleased to announce the appointment of
Steve White as its new head of education. In addition to this primary role,
Steve will be joining Premier’s product development team, bringing a wealth of
experience and knowledge to the company.
Steve is
one of the industry’s most respected drummers having turned professional at the
age of 17. Throughout that time Steve is most recognised for his relationship
with Paul Weller, having performed together for nearly a quarter of a century,
firstly with the Style Council and then on Weller’s solo projects including the
internationally acclaimed Stanley Road and Wild Wood albums.
As a
session musician Steve has played with numerous legends of the British music
scene including The Who, Oasis, Ian Dury and Jon Lord. More recently Steve has focused
on his own funk/jazz super-group trio of Damon Minchella (bass) and Justin
Shearn (keys). Notably recently, readers of Rhythm Magazine voted Steve second
in their greatest British drummer of all time poll.
Steve
returns to Premier having previously been involved with the brand as an artist
and product consultant, leading to the development and introduction of the
Modern Classic snare range and Premier Series Elite drum set range.
Strategic
objectives for the new position will include the implementation of a new
education programme, partnering with key teachers and organisations, developing
online tuition aids plus support for charitable and community projects.
“It is
both an honour and a privilege to be asked to be part of the new team that are
now running Premier,” said Steve. “As a musician I have always strived for
progress and improvement, this new opportunity enables me to push and challenge
myself in a way that has filled me with enthusiasm and excitement for the
future.”
On
leaving his current position to join Premier, Steve added “I would also like to
say a massive thank you to my friends at Mapex for the years we have worked
together. I wish them the very best for the future. As for me I am raring to go
and glad to be home.”
Vikki
George, Premier’s general manager commented “For many years Premier was
influential in the educational sector, supporting a host of schools and
teaching facilities. Appointing Steve to head our new programme creates an
exciting fresh era for Premier that will see the brand return to the forefront
of a sector that is incredibly important – education.”
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