Meet Mod Noir, the New Marc Jacobs Fragrance

Fashion designer Marc Jacobs is launching a new fragrance this June that will be sold exclusively at Sephora locations in the U.S. and Marc Jacobs boutiques before becoming globally available in July. The scent is based around the gardenia flower, which was also the main note in Jacobs’ debut fragrance over a decade ago. 

Despite being a heavy hitter in fashion, having a successful cosmetics line, and being in the scent business for so long, Jacobs remains passionate about it, telling WWD, “Every time I go to an airport or open a magazine [and see one], I think, ‘Wow, I’m a real designer. I have a perfume.'” 

The floral scent was created in collaboration with Jean-Claude Delville and features gardenia as the heart of the fragrance, green top notes and a musky finish. The graphic bottle is adorned with black and white striping — which happens to be Sephora’s brand colors — and will retail for $70 to $90, and $28 for the rollerball.