The
label is very much focused on the mod look; it is stylish but with a bit of
that Mancunian attitude we all remember from the 90s. For every-day wear there
is the Green Label , a casual range with signature pieces such as the polo
shirt. For something a bit smarter the Black Label offers classic British
tailoring.
Former
Charlatans front-man Tim Burgess took to the decks to get things moving, but
the climax of the evening saw singer-songwriter Eugene McGuinness perform an
acoustic set whilst guests swigged on beer and checked out the clothes.
It was
clear from the evening’s turn-out that the label has a strong mod following,
and this was reflected in the numerous Paul Weller doppelgängers who attended
in force.
The
label has also collaborated with Jamie Hewlett (co-creator of virtual band
Gorillaz), and the Teenage Cancer Trust to produce three limited edition
t-shirts to raise money for the charity. The designs depict classic guitar
poses and plays on Pretty Green’s rich musical heritage.
Even if
you’re not a fan of Liam’s style, the brand still has some elegant and classy
menswear which might just leave you thinking definitely maybe.”
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