NME-Uncut say, "Give the people what they want! The 12th Uncut Ultimate Music Guide tells the compelling story of The Kinks, an epic saga of warring brothers, wild concepts, worldwide hits and long sojourns in the wilderness. As usual, we've pored over old copies of NME and Melody Maker to locate revelatory interviews with Ray Davies and his fractious band-mates. Reprinted in full in this Ultimate Music Guide, most of them have been lost for decades. Uncut's current writers, meanwhile, have produced new reviews of every single album in the Kinks' catalogue, uncovering a few long-neglected gems in the process. To finish things off, none other than Ray Davies has contributed a brand new introduction to the mag. "I think it's time to reappraise," he says. "It's great to have 'Sunny Afternoon' and 'You Really Got Me', but the value of the unheard work is still to be discovered. I'm educating myself on it now..."