"You
might not know his name, but there's a strong case to be made that John Simons
is the father of the Britain's #menswear revolution. Back in 1964 he opened The
Ivy Store in Richmond which, as Britain's first stockist for preppy labels like
Filson, Pendleton and Brooks Brothers, fast became the mecca of any Londoner
interested in smart Americana.
Over the
years he has opened and closed shops in many areas of the capital (the current
iteration is John Simons on Chiltern Street), but his following and his fanbase
has remained strong. Now he's having a documentary made that will delve deeper
into his life, his love of Mod and his groundbreaking work within the fashion
industry.
Spearheaded
by Garmsville founder Jason Jules, The Neat Offensive has contributions from a
whole host of names including GQ contributor Robert Elms, Mod hero Paul Weller
and GQ Editor Dylan Jones."
The film arrives online later this spring, but in
the meantime take a look at the trailer here…
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