Since Liam
Gallagher set-up Pretty Green back in 2009, his "modern mod" menswear
line has continued to draw inspiration from some of the most stylish guys in
the Sixties and Seventies music - especially Jimi Hendrix, The Rolling Stones
and The Beatles. What do all these men have in common? They're all big fans of
wearing paisley, which is why you'll see the pattern crop up continuously in
Pretty Green's collections - and never more so than in its latest.
Over the
years the label has become known for commissioning its own versions of the
print, and applying it to the inside of many of its garments. However, this
season they're going all-out, with a new riff that features heavily on the
outside of a series of items.
We know
what you're thinking - isn't paisley the kind of pattern only the boldest guys
can pull off? Well, if you're talking about big, bold multicoloured prints -
such as the shirts in this range - then you should stick to our golden rule: if
your shirt shouts, the rest of your outfit should whisper (pair it up with
classic, block-coloured items). However, there are also single-coloured items
in this collection that are perhaps easier for menswear rookies to slide into
their existing wardrobes.
That said,
if you can't think of an event you'd wear paisley to, Pretty Green has still
got you covered with a bright iPhone 6 case - proof that even the most
conservative guys can get on board with the pattern by slipping it into their
inside pockets.
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