ALG--which launched in 2013 and specializes in Estate Management and Legacy Planning--is seeking out and developing new opportunities to leverage Moon’s intellectual property. The estate’s first collaboration is with Hi Fidelity Entertainment on what will be the first-ever line of official Keith Moon branded merchandise.
“Our mission is to protect and promote an artist’s legacy,” says ALG Founder and CEO Ashley Austin. “Estate management is a niche business that, while relatively new to the industry, is an essential component for the business development of iconic artists. We aim to deliver the level of personal attention and quality of service these legends deserve.” Throughout her tenure in the music industry, Austin has developed a comprehensive understanding of brand and asset management, particularly when it comes to the estates of legendary artists.
In addition to Estate Management, ALG is expanding its reach with its unique Legacy Planning service. To help outline the visions of living artists, ALG works in collaboration with the artist and their current team to create a proactive plan for their intellectual property assets. “Direct input from the artist is invaluable,” says Austin. “The goal with Legacy Planning is to discuss the artist’s vision specifically pertaining to the type of image and brand they want preserved. This helps to ensure that their creative wishes are fulfilled, and prevents any future guessing about what they may, or may not have wanted.”
ALG develops and implements the long-term brand objectives of legacy artists and cultural icons through its Estate Management and Legacy Planning services. The company is driven by the importance of these artists: who they are, what they stand for, and what they mean to past and future generations.