Tuesday 27 January 2015

Students create Mods and Venue Rockers theme for FAM trip


London City Selection (LCS) has unveiled a ‘Mods and Venue Rockers’ theme for its annual agent familiarisation weekend on 6-7 March. 

For the first time the theme was picked from a number of proposed event concepts designed by students on the Event Management for Marketing and Communication course at the Ashdown Academy, which runs courses at University of London and Kings College. Other ideas included Charlie and the Chocolate Factory, London Past and Present and an Around the World theme. (PHK: So this could be a Comedy Mod meets Swinging London moment)

The Mods and Rockers theme selected by the LCS events committee is being developed into a range of activities and team challenges in keeping with the 1950s theme, such as hula hoop and a fashion hunt challenge.  

“We’re so pleased with the choice of theme and all the LCS team are already getting excited for our 2015 FAM. We are grateful to the students who worked hard to come up with the event concepts and it has been a highly successful initiative that we may look to repeat in coming years," said LCS events chair Lorraine Butler, who is sales and marketing manager at Middle Temple. 

Butler recently appointed post-graduate student Eleanora Chimienti as an intern at Middle Temple to help with planning and management of the event. 

“Our FAM weekend last year was so popular that we reached our registration capacity within days of registration opening. It’s always such a successful event and really helps to raise the profile of our stunning City of London venues.  

"We’re really pleased to be supporting local event management students in this way; all of the teams presented fantastic ideas and were very professional. I’m also delighted to be welcoming Eleanora on board at Middle Temple to help us with the planning of the Mods and Venue Rockers event.”

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