A POPULAR
Worcester music night provided the perfect setting for a food company's new
television advert.
Organisers
of Worcester Soul All-Nighter, a Northern Soul music night which runs
throughout the year at the University of Worcester's Pear Tree student bar,
were approached by Nestle in November last year, who wanted to film their
latest advert at the event.
The advert
for Shredded Wheat — called Dave's Story — is on television now and tells the
story of a fan of Northern Soul— heavy-beat, fast-tempo American soul music —
who enjoys a healthy lifestyle which allows him to keep dancing at the soul
nights.
John
Ambler, who co-ordinates the music night, said it was "great" to see
the event featured on TV.
"Producers
approached us to see if they could come to our event to film, although we
didn't know what they were filming," he said.
"We
said yes, we were quite happy to do that. So in November a crew came along with
a few cast members, and they were filming from about 7pm until midnight. They
just filmed some of their cast dancing, and it was interesting to see them and
great to see the advert on television, although you wouldn't really know it was
filmed at our event."
Mr Ambler,
who lives in the Rainbow Hill area of Worcester, has been helping to organise
the events at the university since May last year, and he says they are growing
in popularity.
"I
got in to Northern Soul in the 1970s and have been involved in the scene ever
since. Back then, Worcester was a huge soul centre, with various clubs and
music nights. Places like the Château Impney, the Abbey in Malvern and the Bank
House in Bransford used to have lots of bands playing," he said.
"Over
the years there have been some music nights here and there, but we really
wanted to get something regular set up. Now we hold nights at the university
and they are absolutely fantastic. We have an event on Saturday and we are
expecting around 200 to 300 people to come, but that grows every month.
"I
think Northern Soul is going through a bit of a renaissance at the moment, what
with last year's film, Northern Soul, which hit cinemas and a number of radio
DJs playing more and more Northern Soul music. I think it's great. I want it to
keep going, and we really need more kids to get involved to keep it fresh and
alive."
Anyone
interested in attending the music nights at the university can search for
Worcester Soul All-Nighter on Facebook.
To view
the advert, search for Shredded Wheat Dave's Story on YouTube.
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